Vogue and Wired publisher Conde Nast signs new deal with OpenAI

Vogue, Wired and GQ publisher Conde Nast has done a multi-year deal with OpenAI.

The artificial intelligence company announced the partnership on Tuesday, saying ChatGPT and its prototype tool SearchGPT would display content from “top brands like Vogue, The New Yorker, Condé Nast Traveler, GQ, Architectural Digest, Vanity Fair, Wired, Bon Appétit, and more”.

The financial terms of the deal were not disclosed.

In June, OpenAI and Time magazine announced a “multi-year content deal” to allow OpenAI to access more than 100 years of Time’s content.

When users search for something in ChatGPT, OpenAI will be able to display Time’s content and use Time’s content “to enhance its products”, or, likely, to train its AI models, according to a press release.

OpenAI has also recently signed deals with the Financial Times, Business Insider-owner Axel Springer, France’s Le Monde and Spain’s Prisa Media.

The deals come amid lawsuits from other media companies. The New York Times and eight other daily papers are suing OpenAI over copyright infringement after their content was allegedly used to train ChatGPT.

Brad Lightcap, chief operating officer at OpenAI, said the company is committed to working with Conde Nast and other news publishers to “ensure that as AI plays a larger role in news discovery and delivery, it maintains accuracy, integrity and respect for quality reporting”.

News companies are facing difficult times, as many technology companies eroded publishers’ ability to monetise content, said Roger Lynch, chief executive of Conde Nast, in a memo to employees.

“Our partnership with OpenAI begins to make up for some of that revenue,” said Mr Lynch.